Purpose Media Canberra Pty Ltd (“Purpose Media Canberra”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, subscribe to our publications, participate in community initiatives, submit stories or events, interact with our online tools, or otherwise engage with our services.
We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Who We Are
Purpose Media Canberra is an independent social enterprise that connects Canberra through:
- local journalism
- community storytelling
- events
- service navigation
- community engagement
- consulting and research
- digital tools that help improve access to community services.
Our purpose is to strengthen communities by making good information easier to find while protecting the privacy of the people who contribute it.
What Information We Collect
Depending on how you interact with us, we may collect:
Personal Information
This may include:
- your name
- email address
- telephone number
- organisation
- job title
- suburb or region
- social media details
- photographs or images you voluntarily provide
- correspondence with us
- information you provide through forms or surveys.
Story and Community Contributions
If you submit:
- a story
- lived experience
- event
- media release
- article
- community tip
- directory listing
- service recommendation
we may collect:
- your contact details
- the information you choose to share
- supporting documents
- photographs
- videos
- consent information
- information relating to organisations or services mentioned.
Some submissions may include sensitive personal information. We only collect this where you choose to provide it and where it is reasonably necessary for our work.
Website Usage Information
When you visit our website we may automatically collect:
- IP address
- browser type
- operating system
- pages visited
- referring website
- search terms
- time spent on pages
- approximate location
- device information
- cookies and analytics information.
Newsletter Information
When subscribing to newsletters we collect:
- name
- email address
- subscription preferences
- engagement information such as opens and clicks.
Event Information
When submitting events we may collect:
- organiser details
- venue information
- event descriptions
- website links
- booking links
- promotional images.
Advertising and Partnership Information
Businesses and organisations may provide:
- contact details
- advertising materials
- invoices
- campaign information
- sponsorship information.
How We Collect Information
We collect information directly from you when you:
- complete online forms
- contact us
- subscribe to newsletters
- submit stories
- submit events
- comment on articles
- enter competitions
- register for workshops
- request support
- apply for opportunities
- attend events
- respond to surveys
- communicate through social media.
Information may also be collected:
- through cookies
- website analytics
- publicly available sources
- organisations where you have authorised them to share information
- technology platforms used to operate our services.
Why We Collect Information
We collect information to:
- publish local journalism
- verify story accuracy
- communicate with contributors
- administer newsletters
- improve the website
- manage partnerships
- promote community events
- provide consulting services
- operate community engagement activities
- respond to enquiries
- administer competitions
- recruit volunteers, contractors or staff
- evaluate community needs
- improve access to services
- understand barriers experienced by the community
- identify emerging trends
- identify service gaps
- improve community knowledge.
Community Insights and Aggregate Data
Purpose Media Canberra develops community insight tools that help improve service access across Canberra and surrounding regions.
Information collected through surveys, lived experience submissions, navigation tools or community engagement activities may be analysed to identify:
- common service pathways
- barriers to access
- unmet need
- service gaps
- community trends
- opportunities for collaboration
- emerging issues across sectors.
Where practical, this information is de-identified and aggregated before analysis.
We may prepare reports, dashboards or insights for governments, community organisations, foundations or service providers.
These reports:
- do not identify individuals
- do not disclose personal information
- present trends only
- support service planning and continuous improvement.
Individual information is never sold.
Purpose Media Canberra does not provide personally identifiable information to service organisations unless:
- you have expressly consented; or
- we are legally required to do so.
Artificial Intelligence and Data Analysis
Purpose Media Canberra may use technology, including artificial intelligence, to assist with:
- analysing community trends
- identifying recurring themes
- improving search functionality
- suggesting relevant services
- drafting content
- organising information.
AI tools assist human decision making.
Important decisions about publication, insights, recommendations or service information are reviewed by people.
No automated system makes decisions about individuals.
Cookies
We use cookies and similar technologies to:
- remember preferences
- improve website performance
- understand website usage
- measure readership
- improve user experience.
You may disable cookies in your browser, although some website features may not function correctly.
Sharing Information
We may share information with trusted providers who help us operate our services, including:
- website hosting providers
- cloud storage providers
- newsletter providers
- payment processors
- technology providers
- analytics providers
- professional advisers
- contractors assisting with publications.
These organisations are required to protect your information.
We do not sell personal information.
Competitions and Promotions
If you enter competitions or promotions we may collect information necessary to:
- administer entries
- verify eligibility
- contact winners
- distribute prizes
- publish winner information where appropriate.
Separate competition terms may also apply.
Children
Some stories, events and community initiatives involve children or young people.
Where appropriate we obtain consent from a parent or guardian before collecting or publishing identifiable information.
Third Party Links
Our website contains links to third-party websites.
We are not responsible for their privacy practices and encourage you to read their privacy policies.
Security
We take reasonable steps to protect personal information through:
- secure technology
- restricted staff access
- secure cloud services
- password protection
- data governance processes
- regular review of systems.
No internet transmission is completely secure and users should understand that information transmitted online carries some risk.
How Long We Keep Information
We retain information only for as long as reasonably necessary to:
- provide our services
- comply with legal obligations
- maintain publication records
- conduct research and evaluation
- resolve disputes.
Where possible, information that is no longer required is securely destroyed or de-identified.
Access and Correction
You may request access to personal information we hold about you.
If you believe information is inaccurate, incomplete or outdated you may request correction.
Please contact us using the details below.
Marketing Communications
You may unsubscribe from newsletters or marketing communications at any time using the unsubscribe link provided or by contacting us.
Overseas Services
Some technology providers used by Purpose Media Canberra may store information outside Australia.
Where this occurs, we take reasonable steps to ensure those providers protect personal information in accordance with Australian privacy standards.
Changes to this Policy
This Privacy Policy may be updated from time to time.
The latest version will always be published on our website.
Contact Us
Purpose Media Canberra Pty Ltd
Website:
https://purposemediacbr.au
Email:
hello@purposemediacbr.au
If you are not satisfied with our response to a privacy concern, you may contact the Office of the Australian Information Commissioner (OAIC). Website
Last Updated: 01/01/2026